One of the most significant keys to coaching business success is getting website traffic. The more visitors you have, the better your sales and profits. Presumably you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what’s popular. Based on those assumptions here are five quick and easy tips to get more website traffic and better sales and profits.
Tip #1 Make sure you’re actually tagging your keywords.
Do you spend a lot of time optimizing your content and then neglect to tag them on your webpage? Tags are where search engines look and if there are no tags they’ll pass right by your web pages. Here’s a quick brief on tags.
There are a number of tag types including:
- Title tags. Title tags are quite possibly the most important place to situate your keywords. Here’s what they look like - <title>Primary keyword phrase here. </title>
Your title tag is where you place your primary keyword or keyword phrase. The sentence will describe your business in less than 90 characters. - Header Tags. Header tags are next in order of importance to search engines. They’re ranked in order of importance and look like this - <h1>Primary and/or Secondary keywords here</h1>
The “1” designates this header as the most important header on the page. - Meta Tags. Meta tags provide the small descriptive text found underneath the title tag on the search engine results page. Like title tags these should be kept brief, informative and up to date.
- Alt Tags. Alt tags are used to provide a text description of a graphic. Each graphic on your site should have a description and an alt tag.
Tip #2 Add content to your site daily
Content is essential for traffic and a top search engine ranking. Content is what search engine spiders look for and index - without it there’s nothing to index or rank. Give visitors and search engines a reason to visit and index your site. Make a commitment to provide daily, optimized content and your traffic will soar.
Tip #3 Procure valuable and relevant incoming links
The more websites which link to your web pages the more valuable search engines perceive you to be, though not all links are created equal. Search engines give more leverage to links from sites which are popular and credible and from sites which are relevant to your website topic.
There are different types of links.
- A direct link looks like a basic website address, for example, www.yourwebsite.com
- A text link occurs when the webpage address is embedded in the text. Readers simply click on the link and are redirected to a new website page.
- If the link is to an internal web page, for example an article published on a website, rather than the home page, it is called a “deep link.”
You can encourage linking to your website by:
- Adding content to your site.
- Submitting to article directories.
- Publishing press releases.
- Blogging and participating in social networking forums, chat rooms and social networking sites.
Tip #4 Be Social!
Now more than ever before, internet marketing is about building a community. Whether you offer a forum on your website or you participate in social networking sites, social networking is a valuable traffic generating tactic. Sites like Facebook and Twitter can be powerful tools for generating links and traffic to your site – create a profile and then post comments, links to your site and ideas which generate conversation.
Get involved - many chat rooms and forums are industry-specific, find those which cater to your market, and begin participating. Speak to and connect with a highly targeted audience.
Tip #5 Advertise for more exposure and traffic
Advertising, when handled strategically, can be used to promote your content and products or services. PPC advertising is often the tool of choice because you control the advertising budget on a daily basis and have the tools to test and track your advertising efforts. Once you’ve honed your PPC ads the return on investment can be phenomenal in terms of traffic and purchases.
For maximum results, create a traffic and SEO strategy. Outline your plan and your goals and then take the necessary action. Take advantage of these five traffic and search engine tips to boost your business.
Technorati Tags: Website,Traffic,visitors,profits,niche,keywords
Testimonials are one of the most valuable marketing tools for any business. Before they buy something from you, prospective customers are looking for proof that you actually deliver the benefits and results that you claim. 
Set the stage early on. Let your client know from the start that you will do your best to earn a glowing testimonial from them.
Listen for it. When a client expresses gratitude or gives you positive feedback during a coaching session, ask them if you can write down what they said and send it to them for approval. Most clients are more than happy to let you do that, especially since you're doing all the work!
Whatever you do, do NOT ask them to write you a testimonial. Think about it from your customer's perspective; asking them to write you a testimonial sets them up for a massive case of writer's block! It's like writing an essay for a final exam. And that kind of "off-the-cuff" testimonial either tends to be so hyped ("Fabulous! One in a million!") or so vague and flat ("I like her style" "He's a great coach") as to be unusable anyway. 
I was browsing through a new client's website recently (yes, I really do that! I actually go to your website and poke around. Your blog, too, if you have one. Don't worry, I do it late at night while you're sleeping, and I'm gentle. ) Anyway, this client has been trying to figure out her niche for some time, and she's finally at The Point.
"What would you like?" and you say to yourself "Maybe I'll like one of these other cheesecakes even BETTER..." 
Put the menu down. You don't need to look at every possible flavor combo. Look at what's right in front of you.
Trust the groove. That's what your niche is; it's the groovy place where your business lives. You'll know when you're in it; it just feels right. It feels like home.
Ask a friend (or your coach!) to remind you as often as needed: NO NUTS.
I have a confession to make: I love doing research. I know that officially makes me kind of weird and nerdy (well, it's ONE thing, anyway) but there's just so much great information about marketing on the Internet. You can find out just about anything about customers, target markets, competition, resources… it's absolutely ABUNDANT!
Set a time limit. This is by far the easiest, most helpful hint I can think of. Give yourself 30 minutes of focused, uninterrupted time and then stop. And it might help to set a timer or an alarm clock while you're at it so you don't surf right past your deadline.
Limit your search. Decide on one goal and keep it in front of you. For example, if your goal is to explore one active forum related to your target market, you might might spend 5-10 minutes searching for a couple of candidates. When you've got 2-3 identified, decide which 
Organize your research results. What's the use of gathering information if you can't find it again when you need it? I used to stash my notes in a Word document which worked well enough for a while… until I discovered 
Hosting a live teleclass can be a great way to build your list (if it's a free event) or generate some cashflow (if it's a paid event).
Increase traffic to the sales page. If you increased traffic to 20% (200 visitors), registration would double (200 visitors x 20% conversion = 40 registrations). One way to increase traffic is to make the offer more compelling – focus on how the class addresses a top question or concern that your target market is already struggling with, and make it clear exactly who should attend the class.
Increase the conversion rate. If you could double or triple the conversion rate, you'd get more participants even if the traffic number stayed the same. Try tweaking the promotional copy – for example, talking more about the benefits of attending the class and translating the benefits into real life results. Another way would be to increase the perceived value of the class by adding a bonus, such as a report or checklist, or by creating a sense of urgency or exclusivity – perhaps by limiting the class size or making a point of offering it for free only once.
Increase the number of attendees. People are much more likely to show up when they know that someone 
It's October, which means everybody and her brother is all up in your inbox with end-of-year promotions. I spent most of Sunday overhauling my Outlook inbox using Michael Linenberger's book, 
Accidentally spamming an online discussion group. Here's what happens: You find an interesting online discussion group at YahooGroups, so you decide to become a member. In order to post a message to the rest of the group, you have to use the group's email address (for instance, 
Forgetting that the people on your email list are individual people, not one big group of people. You might have them grouped together in your database for your own convenience, but it's not like they meet up at Starbucks to read your emails together! It's kind of weird to be sitting alone in one's office reading an email that starts off "Hi Everybody" and then proceeds to say stuff like, "I bet you guys are wondering what I'm up to these days…" It makes your customer feel like you don't really see him or her as an individual, and when customers don't feel seen, it tends to undercut your relationship with them.
Sending a big old honkin' sales letter that screams "I'M TRYING TO SELL YOU SOMETHING!" I'd bet money that your customers: 1) Are very busy people; 2) Are flooded with promotional emails all day long from all kinds of companies; and 3) Wish you'd just get to the point and tell them what you want them to do already. 
Every so often, a client shows up for a coaching call with their gremlin in tow. Your gremlin is that little voice in the back of your head that never shuts up; it's the down-side of your non-stop stream of consciousness. It pokes it's nose into everything to make sure you never forget that it's the gremlin who's in charge.
Make sure your client reads the one book their gremlin 
Keep an eye out for your own gremlin. Gremlins love to feed off each other, so when your client shows up with their gremlin, be alert – your gremlin is likely to pop up with some scary thoughts and judgments.
Gremlins are profoundly uncoachable. When I was getting started in coaching, I used to try and work with the gremlin. It didn't take too long to figure out that gremlins are not coachable! There's no point in trying to reason with, sooth or challenge a gremlin. They're only interested in one thing: self preservation. They aren't interested in changing; in fact, they're designed to resist change. So don't even try to coach a gremlin—it's a waste of time and energy.
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