I heard something on Dr. Phil the other day that caught my attention: “The difference between the chicken and the hog on the bacon and eggs breakfast special is – the chicken is involved, whereas the hog is committed”.
And that got me thinking about the difference between being involved vs. being committed to a coaching niche:
| COMMITTED |
INVOLVED |
- You’re insatiable when it comes to researching and learning about your customers and how to help them. Someone could probably figure out what your niche is just from the titles of the last 20 books you’ve read. And you’re probably writing your own book on the subject, too!
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- Your library may be filled with great books, but an observer wouldn’t necessarily be able to tell what your niche is just by looking at the collection. Plus, you’re having trouble coming up with articles and blog posts, never mind writing a book.
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- You stick your neck out for your clients. You take a stand and make bold promises that are backed up with a proven approach and bold results.
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- You play it safe. You feel more comfortable just describing how the process of coaching works and feels; you tend not say too much about specific results.
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- You’re exclusive – you screen your clients carefully to make sure you’re working only with the people who are most likely to succeed with you. You tend to focus on a specific market segment who want specific results.
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- You’re more of a generalist; you help a wide range of people make some progress with whatever they’re up to. You'll work with pretty much anyone who wants to work with you.
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- You’re “married” to your niche. You’re dedicated, faithful and loyal; you’re not interested in playing the field.
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- You’re “dating” your niche – keeping your options open in case something better comes along.
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So – on the breakfast special of your coaching biz, which are you – poultry or pork?