I’m up to my eyeballs working on the Biz Model Toolkit launch, but I don’t want to neglect my blog readers! So here’s a quickie post to help you figure out whether you’re on the right track with your chosen market niche:
10 Clues That You Picked the Wrong Niche
1) You don’t feel excited or challenged by your niche.
2) You can’t easily describe your niche in a simple sentence.
3) Your target market is so large and diverse that it’s hard to get focused or write marketing copy that doesn’t sound fuzzy and generic.
4) You can’t easily find or connect with prospects.
5) You can’t find a single other service provider who’s targeting the same market.
6) You can’t find any books written about your target market’s agenda or problem.
7) Your prospects take the freebies but don’t want to pay for your products and services.
8) You don’t have the interest or the inclination to stay on top of new developments and information about this market.
9) You don’t see yourself becoming an expert or being a prominent player in this niche any time soon.
10) You picked this niche because:
- You think you should.
- Someone else thinks you should.
- It’s not your first choice, but it seems like it might be where the money is.
- This niche was the least unappealing idea that you could come up with.
- Well, that’s where the dart landed on the dart board…
Hopefully, none of the above apply to you!
If you’re satisfied that you’re on the right track, there’s only one thing left to do: Say YES to your niche! You’ve done your due diligence; don’t sabotage your success by second guessing yourself or holding out for a ‘better’ niche to come along.
Once you’ve chosen a niche, stay focused on it for the next six months, minimum. If you’ve truly done your best to make an informed choice and you fully commit to your niche for the long haul, the payback will be far greater than anything you might have gotten by ‘playing the field’ so far.
| Want some help with your niche? Check out the Niche Toolkit for Coaches – it includes a really cool workbook that takes you through a simple targeting process, step-by-step. |
