I saw something in an article this morning in Mequoda Daily that caught my attention:
Research indicates that the email subscribers who double opt-in have a 17 percent greater lifetime value simply because they double opt-in. The act of getting them to open their email client to look for the confirming email and respond — before they can download your free report — causes those who double opt-in to be worth 17 percent more in customer lifetime value.
Additionally, by using the double opt-in process, you've managed to get many of them to whitelist you with their email provider — another good outcome.
Of 100 people who sign up for your free email newsletter, about 75 percent will double opt-in.
Additionally, by using the double opt-in process, you've managed to get many of them to whitelist you with their email provider — another good outcome.
Of 100 people who sign up for your free email newsletter, about 75 percent will double opt-in.
(Read the rest of the article here.)
I've always used single opt-in for my mailing list because it seemed like it would be simpler for my subscribers; less hassle for them.
But judging from the lists I've been joining lately, it seems like double opt-in has become the 'standard', so I've been wondering what benefits double opt-in might offer. Seventeen percent greater lifetime value is not insignificant when you're selling a premium service like coaching!
What are your thoughts/experience on double vs. single opt-in? Leave a comment below!
