Here's a great question from one of my subscribers:
Kathy,
I am starting out as a life and relationship coach ... Is it worth hiring a web designer who is heavy into SEO if I don't plan on blogging too much? Or would a cheaper designer, who can make a killer looking site only, be a better choice for me?
Reply:
Ideally, your site should both look and work great. But if I had to prioritize one over the other, I’d go for a plain (or even an ugly) site that gets more traffic, over a pretty site that no one knows about.
Luckily, creating an attractive site that gets traffic is not as difficult as it once was – especially if you set up your site on a blogging platform such as WordPress or TypePad. The “pretty” part is handled by the literally hundreds of templates available for either platform; the traffic part is handled by consistently and frequently posting high-quality content.
Before you get too far down the road, though, be sure to put together a solid marketing plan. Going through the process of creating and organizing your objectives, strategies and tactics will help you figure out what you want your website/blog to do as well as what you’ll need to do to get the results you’re after.
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