I’ve been noticing lately how often people get caught up in the argument “I can’t be/do/have __________ until ____________ happens.”
- I can’t tell people about my business until my website is up.
- I can’t relax and enjoy the summer until after my daughter’s wedding.
- I don’t have time to focus on marketing until business slows down a bit.
And it seems like this argument can quickly turn into an endless loop; for example:
- I can’t let go of my old <job/relationship/whatever> until I find a new one.
- I can’t get a new <job/relationship/whatever> until I let go of the old one.
This kind of loopy thinking keeps you feeling stuck and frustrated. And if you examine what you’re saying to yourself more closely, you’ll usually find that it’s not even true!
- It’s possible to tell people about your business (and even get a few clients) even before your website is up. (People DID have customers back in the old days, before the Internet thingy caught on.)
- It’s possible to relax and enjoy the summer before, during AND after your daughter’s wedding.
- It’s possible that you can be busy with clients AND still find time for marketing (AND enjoy the summer, too!).
If you want to unleash your true potential, let go of conditional thinking. YOU’RE the one placing conditions upon your own success, and you may not even realize you’re doing it. Believing that you “can’t until ______” only slows you down and makes you feel resigned to the status quo.
So here's a question to keep you up at night:
“What are YOU waiting for?”
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