Coaching Biz Tips

Web 2.0 and Social Networking for Coaches

I've been Twittering for about 9 months now, with surprisingly good results: lots of great connections, excellent response to questions I've posted, and actual NEW CLIENTS who came to me not through my regular marketing channels, but via Twitter. What's not to love?!

As I was sharing this good news with a friend a while back, it occurred to me that it might be time to give this whole Web 2.0 thing a closer look from a marketing strategy perspective.

Tips for Marketing Research and Keywords

"Kathy, do you have any tips for narrowing searches with keywords when doing market research?"

• Think of what your customers/potential visitors would be likely to type into search engines in order to find the information/services your site offers.

A Little Thank You Goes a Long Way

I’m grinning from ear to ear right now. It’s a 17,000+ watt grin.

Last year, I wrote a short note to the folks at TeachingSells.com to let them know how much I appreciated the program.

Teaching Sells is by far the best online learning program I’ve seen yet. Thanks so much for what I can only imagine is a HUGE amount of brilliant creative teamwork behind the scenes. You guys ROCK! ~ Kathy Mallary, spiritspring.com