2009 is shaping up to be a "make it or break it" kind of year for all kinds of businesses, including coaches.
Your first instinct may be to hunker down and wait it out. I remember being glued to the TV back in September 2001. Part of me was absorbed in what HAD happened, while another part obsessed over what MIGHT happen. That left very little of me for what WAS happening in the present moment.
Today, things are shifting and flowing in unexpected, unpredictable ways, too. But we can't afford to hunker down. Waiting to see what happens next means you'll always be finding out about it after the fact. And that's too late, because business is not a spectator sport. You've got to be on the field if you want to be in the game.
5 Keys for Coaching Business Success in 2009
The market is already changing. And it's changing fast. Customers are already looking much more closely at their options and being more conservative with spending. So it only makes sense that your business will need to change, too!
- Differentiation is key. Just showing up won't be enough; you'll need to stand out in a way that's meaningful to the customer.
- Value is key. Just making sure your price is competitive won't be enough; you'll need to go above and beyond to meet and exceed your customer's expectations.
- Relevance is key. Just aiming at a bigger target won't be enough; you'll need to position yourself as the obvious choice in a well-defined niche.
- Ease is key. Just adding more features won't be enough; you'll need to simplify and customize so it's easier for customers to interact with your business and use your products and programs.
- Adaptability is key. Just hanging out in your comfort zone won't be enough; you'll need to get creative, be ready to jump on an opportunity and stay flexible.
How do you find the opportunities that 2009 holds without getting distracted by what's going on around you? You can do it with the right approach (and a little help)...
For instance, by joining the 2009 Expert Coach Empowerment Group -- 12 months of facilitated strategizing, inspired learning and candid sharing to help you and your business navigate the new world ahead.
The focus for the 2009 Expert Coach Empowerment Group is on building a targeted list, converting prospects to customers more quickly and increasing the lifetime value of the customers you already have.
Click here to get details and reserve one of the 12 seats.
Here's to amazing, abundant and absolutely AWESOME 2009!
