I'm constantly amazed at how easy it is to find information on the Internet. You can search for ANYTHING – any string of words, and you needn't even bother about proper spelling – and in a nano-second, you'll have links to more references and sources than you could ever possibly read in your whole life.
This easy access to information makes market research so much easier than it used to be. In fact, billion dollar businesses have been built on internet access to information (Google, Yahoo, etc.)
But too much of anything can be dangerous. My clients often complain about how much time it takes to do market research, not because the research itself is time-consuming, but because they get sucked into the search and one link leads to another, and before you know it, a whole hour (or a Saturday!) has passed.
It's easy to end up feeling overwhelmed by all the information and unable to synthesize it in a meaningful way.
Here's what I'm wondering today:
How much market research is "enough"? How do you organize your research? And how do you stay focused so that your research is meaningful to your business?
Post your comments and questions about market research below to join in the discussion!
