Part 1 explored a common but misguided approach to growing a coaching business, and Part 2 explained why that approach doesn't work. In Part 3, we'll explore a more realistic (and ultimately more successful) approach to growing your business.
OK, the fantasy has evaporated like morning dew on a hot summer day, and the inconvenient truths have been faced with courage. Now what?
Now it's time to explore what really works. First of all, there are three things that every successful business does well:
- Get customers
- Keep customers
- Grow the lifetime value of customers
No matter what kind of industry you're in or who your customers are, and regardless of whether you sell widgets, roller coaster rides or a personal service like coaching, you must consistently accomplish all three in order to have a successful business.
Saw this in my inbox and thought others might also be interested – CHOICE Magazine is asking for articles on corporate coaching. Note the deadline (it’s soon!):
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