Part 1 explored a common approach to growing a coaching business. Part 2 explains why that approach doesn't work.
3 Inconvenient Truths About Growing a Successful Coaching Business
Truth #1: Customers don't care who you are, what you're passionate about or how much you want to help them.
Well, they might care at some point, but trust me, they don't care about any of that yet.
They mostly care about who THEY are and what THEY'RE passionate about,
and they care about being, doing or having _________________ (fill in
the blank with whatever your target market's common agenda is).
Continue reading "Don't fantasize yourself out of business (Part 2 of 3)" »
One of the happy benefits of focusing on the same target market over time is that you start to see certain patterns and biases. Close scrutiny affords a much more intimate, richly textured view of your customers and their issues -- issues that are actually inconvenient truths that must be confronted if your customer has any hope of success.
For instance, I've noticed that my own customers sometimes have a rather fantastic vision for how they're going to grow their business. And by fantastic, I don't just mean wonderful; I mean as in, "based in fantasy."
It goes something like this:
Continue reading "Don't fantasize yourself out of business (Part 1 of 3)" »
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