Coaching Biz Tips

Time Magazine article on niches

I've only got time for a quickie post this morning -- a link to a recent article on niches from Time Magazine -- "Meet the Nicheperts".

More on niches soon, though.

Enjoy!

Plant yourself in the path of your customer

Looking out my kitchen window the other day, I watched my cat, Sebastian, gingerly pick his way along a faint path from the back gate to a hole in the fence to the neighbor's yard.

My other cat, Phoebe, tends to use that path, too, as do other cats in the neighborhood; it's the Cat Path. As I watched Sebastian make his morning commute, I couldn't help but wonder whether squirrels made paths, too. The corner of Squirrel and Cat would have to be the most exciting intersection in the yard!

Hmmmm...that made me wonder: What if you could plunk yourself down right there in the middle of a customer's path? After all, finding the intersection of Customer and You is really the whole point, right?

Making Waves

I originally wrote this for my other blog, Red Tent Woman but it fits here on the Inspired Market-her's side of the house, too. The inspiration for the post was a conversation I had with a client about the difference between power and force and the cost of trying to force oneself to do things against the wisdom of one's own heart.

My beautiful and insightful client was the inspiration for both of the women in the story -- the ambitious, unstoppable, willful self and the older, wiser, patient self -- but I think both aspects can be found in every one of us as we grow into our woman-ful-ness. - KM

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Making Waves

One morning, a wise woman was walking along the beach when she came across a curious sight: a young woman waist-deep, slapping in the water with a flat piece of wood. She was going at it with great gusto, as if her very life was at stake.

The old woman called out, "What are you doing?"

"Making waves," the young woman answered.

"Why?" asked the old woman.