Did you know that there's a science to keeping things simple?
Check out Mark Joyner's www.Simpleology.com to see what I mean.
I found this site quite by accident -- but the opt-in offer was attractive, so I thought, "What the heck? It's free!" and signed up. And almost immediately, said, 'WOW."
The more I saw, the more Wowed I got -- not only from the content, which is really good stuff -- but also for what I could see (or imagine) of the strategy.
The opt-in offer is enticing, meaty and well-constructed. The site feels like a place to step into, rather than just a bill-board or an online brochure.
When you opt into Simpleology 101, you get to 'come inside' and see that they also offer Simpleology 102 & 103. But it's all done in a low-key, non-pushy way.
I'm pleased that I have NOT been flooded with autoresponders and emails (as of yet). This makes me feel relaxed and more trusting than I have recently with other info-product's I've opted into; it's refreshing.
It makes me feel like they have confidence in their product AND their customers. I have the feeling that if/when I'm ready to move onto the next product, they'll be ready for me -- but I get to initiate it. I like that.
Maybe "Simple" is an art, too.
